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Citizen Wolf

Digital growth for the best t-shirts in the world


Citizen Wolf makes the best t-shirts in the world. Their challenge was how to grow their business from a single concept store in Surry Hills to a sophisticated e-commerce platform that enabled customers to order custom-tailored t-shirts (made locally and ethically).


Early Days acts in an advisory capacity helping augment Citizen Wolf’s small product and growth team. We have provided crucial input to the development of their online store, pioneering ‘Magic Fit’ algorithm, and the design and optimisation of their customer funnel.


According to Vogue Australia, “Citizen Wolf  has been recognised as one of the most sustainability and transparent apparel companies in Australia as well with the shortest and highly visible supply chain.”

Citizen Wolf is truly a fashion tech startup on the rise. Check them out and buy the best t-shirt you’ll ever own here.


"Early Days are a constant sounding board for every stage of Citizen Wolf’s development. They’re the smartest and most switched on design and tech minds around."

Zoltan Csaki
CEO / Co-Founder