Early Days | Digital Accelerant

Digital disruption is presenting massive opportunities to every business. New ways to tap markets, acquire customers, drive revenue, analyse data, design products and create incredible customer experiences.

The challenge is how to identify and harness the right ‘digital superpowers’ that will make a real impact on your business.

Early Days helps ambitious businesses adopt digital tools and capabilities that will rapidly accelerate their progress.

Our expertise combines elements of business strategy, product discovery, design/UX, user testing, data science, prototyping and software development. You can think of us as a business consultancy, design studio and technology partner rolled into one.

We love tackling the following types of problems:

1. What To Do?
At this exploration phase, we identify the biggest opportunities (or problems) to target. This might relate to new product innovation, customer insights, new work methods or data analysis to diagnose business model or customer funnel issues.

2. How To Achieve Validation?
This involves designing, prototyping and rapidly testing the concept. The outcome is the generation of customer and commercial data that provides real proof of business impact.

3. How To Grow & Optimise?
The art of designing, measuring and optimising a customer funnel - from acquisition, activation, engagement, revenue to retention - is utterly crucial. For clients with existing products, we start here.

01 - QUICK WINS

Engagement: 2-3 hours to 2-3 days

We run bespoke workshops for teams facing specific digital challenges. These might include data analysis, customer funnel triage, opportunity mapping, proposition development or new concept creation.

02 - PLUG-IN TEAM

Engagement: ad hoc pending availability

We can augment your existing team’s skills with expert-level product strategy, design/UX, data science, research, prototyping, growth experiments and more.

03 - INNOVATION LAB

Engagement: 6-12 weeks

We can assemble an entire team to deliver an end-to-end innovation project. This tends to involve inventing, designing, prototyping and testing a new product concept (or re-inventing an existing product).

Digital projects require hybrid teams who work in a highly collaborative way. We take immense care in bringing the right people together and giving them the best clarity, support, tools and working conditions .

Teams do their best work when they can focus on a defined, measurable outcome. We insist on defining this at any project outset - and the more commercial the measure the better.

Customers and their needs cut through ambiguity and uncertainty in digital projects. We listen to them first and foremost as their needs are more important than other stakeholders.

The more you understand customers' needs, the more you can refine what you do. This requires flexibility and an iterative mindset. You learn more as you go along, which makes upfront scoping and definition less helpful.